Siouxland Community Media

Nonprofit corporations need to become more aggressive in establishing their credibility to
the public and to funders, and in recruiting members, in order to offset limited
government, corporate and foundation support. Siouxland Community Media is a source
of publicity and recruitment for your organization, as well as a way to legitimize the issues
you address.

When to Use Siouxland Community Media

Siouxland Community Media becomes crucial when there's a local hook and an immediate
need for issue coverage, for instance when legislative issues arise. It can be particularly
effective at focusing on a particular group of opinion-makers, either because of their
demographic characteristics or their locality. And it is particularly important when an issue
is complex and needs time to be explained.

When a group needs to get its point of view communicated quickly, Siouxland Community
Media excels. Programs submitted typically telecast within a few days, and in some time
pressured situations, programs may be telecast the next day.

Our non profit organization provides an excellent method of informing and educating the
community about a variety of topics. For example, hosting a discussion about the long
term effects of smoking is particularly effective when it is supported by pictures of lung
cancer and an interview with a health impaired smoker.

You may also choose to use our resources for volunteer recruitment. The need for
volunteers in our community can be short or ling term, and sometimes volunteers are
needed immediately. For example each season, youth sports teams need to recruit new
volunteer coaches. Using Siouxland Community Media, these teams can easily present
that message to the community.

Marketing Strategies

How should Siouxland Community Media be used in your organization? Groups and non
profits should use cable access as part of an overall media campaign - planned for as
part of a media strategy on an issue and used synergistically, so that cable access not
only draws from other media but other media can build on cable access, and finally used
in a long-range media strategy so that relationships develop. Additionally, elements of
cable access may be used for program and activity development as well as
reputation-building.